Social Media Tips for Academic and Research Blogs


Are you thinking of doing more blogging during these strange and challenging times?


I've gathered some of my favorite tips and resources for you in one space. And if you have other tried and true tips, please share!


Live-Tweeting


Attending an interesting session or online conference? Here are some good tips and etiquette (always attribute your sources when you can) to get you started:

https://www.insidehighered.com/blogs/gradhacker/best-practices-live-tweeting



Google Analytics

I know sometimes I talk about analytics a lot (too much??). But understanding your online audience is key, and Google Analytics is a tremendous free tool:


https://moz.com/blog/absolute-beginners-guide-to-google-analytics


Timing and Social Media


What good is a blog post if everyone else is asleep? Here is an excellent guide from Sprout that I recommend:


https://sproutsocial.com/insights/best-times-to-post-on-social-media/


Is your blog mobile-friendly?


Chances are, if you have a newer blog, using WordPress or another updated platform, you are ok. But roughly half of your traffic is going to be read on small screens, so it's good to check:


https://search.google.com/test/mobile-friendly


Writing Social Media Posts: Best Practices


There is a lot of bad advice on how to do social media out there. However, here are a few sources of good advice that I recommend:


https://buffer.com/resources/how-to-craft-the-perfect-post-on-facebook-twitter-and-instagram

https://buffer.com/resources/writing-great-tweets-scientific-guide


https://blog.hubspot.com/marketing/create-perfect-social-media-post-infographic

And Some Research on Social Media Engagement:


Lai and Farbrot (2014): What makes you click? The effect of question headlines on readership in computer-mediated communication. Social Influence, 9(4), 289-299, DOI: 10.1080/15534510.2013.847859




https://www.tandfonline.com/doi/abs/10.1080/15534510.2013.847859


Twitter Analytics:


Twitter Analytics can be an oft-overlooked source of audience insights. What is working well for your posts? What trends can you see in your posts over the months?


https://buffer.com/library/twitter-analytics






Twitter Following Etiquette:


This question tends to come up a lot. Should we follow back our followers? The non-satisfying answer is: it depends. But here are some tips to help you decide what works for you.


https://follows.com/blog/2017/07/follow-back-all-twitter

Twitter Lists:


Twitter Lists are very helpful! I highly recommend taking a look and seeing how you can use these to organize and build your online audiences.


https://www.theverge.com/2020/3/5/21166148/twitter-lists-accounts-add-iphone-ios-how-to

How to Search Your Own Tweets:


I use this a lot, actually:


https://www.lifewire.com/search-your-own-tweets-3486092


Some Popular Academics Hashtags:


Here's a small list, just to get you started. Twitter is a wonderful place to discover all kinds of online communities:

#PhDChat

#PhDAdvice

#PhDLife

#PhD

#PhDlifehack

#PhDshelfie

#ScholarSunday

#AcWri (academic writing)

#Academia

#Cambridge

#CambridgeUniversity

#HistEd

#AcademicswithCats

#FollowFriday

Facebook:


From my experience with blogs, a great deal of traffic still comes from Facebook. Here are some tips to get you started, and understanding the wealth of data you can use to help you get more blog traffic:


https://neilpatel.com/blog/guide-to-facebook-insights/

https://sproutsocial.com/insights/facebook-posting-tips/


Social Media Calender:


Having a calendar of your blog posts or social media posts can be an excellent way to stay organized, while also not having to spend constant time online:


https://blog.hootsuite.com/social-media-templates/


Hootsuite and Buffer:


Two tools that I recommend for most users when it comes to managing multiple accounts, and scheduling your posts for optimal times:


https://help.hootsuite.com/hc/en-us/articles/204598140-Quick-start-guide


https://buffer.com/library/how-to-use-buffer-for-your-social-media-team

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