“The company also hopes to use Kobo and its popular book-themed social network to expand its other services. Rakuten operates travel, banking, e-commerce, sports and media divisions.
“We feel that an ebook reader will ultimately not be only about selling books,” Rakuten’s chief executive, Pierre Kosciusko-Morizet, told the BBC.
“It’s about potentially selling other digital goods and it’s also about being in consumers’ homes with a hardware device.”
“Definitely the ebook market is not just for ebooks, it probably means going towards other stuff” said Mr Kosciusko-Morizet.”
TechCrunch (“Japanese E-Commerce Company Rakuten Buys E-Reading Platform Kobo For $315M In Cash“) has additional background details.