The Social Experiment of Social Media


what we define as “social media”), it might sometimes be helpful for us to take a step back and think about just how much has changed in terms of the ways in which we now interact with one another.

And let’s be honest: we don’t really know, because we’re too busy being immersed in an online, hyper-connected world of apps and websites and alerts that is constantly changing (remember when The Facebook used to look like this?).

In some ways, social media is one giant, grand experiment*, which is constantly being tested every single day, by every single one of us. To that end, The New York Times (“Social Networks Can Affect Voter Turnout, Study Says“) wrote about an important study — one of the most substantial of its kind — involving researchers at Facebook and University of California, San Diego published in Nature: “A 61-million-person experiment in social influence and political mobilization.”

In looking at Election Day 2010, the research team showed the ways both subtle and direct, that social cues affect our decision-making process. This in itself may not be news, but the ways in which we take those social cues has certainly changed. Could a simple nudge such as a Vote badge on Facebook be enough to generate additional votes? Do we use social media as a means to broaden our understanding of others and other viewpoints, or do we hear only what we want to hear, and block out the rest?

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* Of course, the actual experiments that Facebook has already been up to is another, separate topic we may want to revisit!

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