All of this to me raises a rather interesting question about the use-value of an ebook. If itâ€™s an ebook only intended to be read once (â€œdisposable readingâ€ as I call it), would people rather pay for a monthly or yearly fixed rate to read as many such ebooks as they please?
The ownership of digital matter is shaky at best, and the ownership of digital ebooks has some drawbacks to the trusty used paperbacks —â€œwith e-books, selling used copies isn’t allowed, and lending is constrained if it’s allowed at all, so the value of a book that’s been read drops dramaticallyâ€
Why this is ebook subscription plans are so interesting is that the issues raised have to do with the fundamental makeup of the medium:
â€œdigital technology is radically transforming the old ways of exchanging information–on paper, on CDs, on DVDs, on TV, in movie theaters. There are three reasons. First, the underlying information now can be encoded in digital form. Second, digital data can be copied with trivial ease. Third, those copies can be distributed globally over the Internet with trivial ease.â€
Netflix (movies), Hulu (TV), Apple (music) have all succeeded with building successful and profitable models with different species of digital content. So, what about books? Could Amazon do the same? Or, are we comparing apples to kindles?
All that being said, the most interesting side of this question centers around the content producers. You know, book publishers. Should publishers get on board with an ebook subscription plan? Would this help or hurt?
â€œHere’s the thing, though. The Internet is famously good at disintermediation–a useful bit of jargon that means taking away the middleman. In the book business, the middlemen are bookstores. They’re essential for getting the product into the hands of customers, because distribution of physical books is hard–trucks, inventory, paying the rent for a spot in the mall â€¦
“Furniture factor” aside, that last bit got me thinking. Books as an entertainment service? Interesting. I honestly don’t know if such an Amazon ebook subscription plan is a good or bad thing for publishers (here’s guessing they’re more or less thinking the same thing right now).
And, last but certainly not least: what about the libraries? (See also: Everything You Need to Know About the Amazon Kindle and Library Books).Â This is where things become very unclear to me, especially as more and more libraries are slowly but surely incorporating Kindle ebook lending within their collections.
As ZDNET (“Amazon eyes Netflix for e-books: A move to get more Prime subscribers“) correctly surmises, itâ€™s all about Amazon Prime. Just like the strategy behind the Kindle Fire, an Amazon Prime ebook subscription plan would be yet another reason for users to live within the Amazon digital content ecosystem. And that’s pretty win-win for Amazon, as Wired (“Book Publishers Should Be Wary of Amazonâ€™s Subscription Plans“)Â suggests:
“Once you have it, you will use it; once you use it, you will wonder how you lived without it. And if you subscribe to Prime expresslyÂ forÂ the digital book catalog, you may find yourself buying more e-books for your Kindle/tablet and even availing yourself of two-day delivery to pick up a few more hardcovers and small appliances â€” from Amazon, of course.”