In offering different types of device choices for different readers, with different types of needs and reading habits, Amazon is unquestionably going to push competitors such as Barnes & Noble, Kobo, and Sony to keep its own e-reading devices up to speed. And, competition in the marketplace is a good thing. From an objective standpoint, it’s actually somewhat remarkable to see how quickly this e-reading device competition seems to evolve in interesting ways practically every six months.
While there’s a lot to like about the newÂ Kindle TouchÂ (which at first glance seems to me to be the superior e-reading device), the $79 price point of this basic Kindle model, along with a bit speedier (with a welcome improvement of Â reported 10% faster page turns), smaller, and lighter, than the Kindle 3, should be compelling enough to entice a number of casual buyers. And even the $109 model which comes ads-free is still a decent enough buy. At least, that’s my opinion. What do you think? Would you buy a $79 Kindle? Or the $99 Kindle Touch?
Tech Crunch (“Amazon reveals $79 Kindle, ships today!“) shares some additional details for us —
“The new super small, non-touch Kindle was announced to appeal to Amazonâ€™s legion of eReading purists. Itâ€™s small enough to fitÂ in a pack pocket, and will cost users a scant $79 â€” customers can order today, and Amazon says it will ship today too. While it retains physical buttons, Amazonâ€™s traditional Kindle keyboard is gone. In order to drive the price that low, the new Kindle also comes packed with Amazonâ€™s Special Offers and their Amazon Local deals service.”
By the way, CNET has a useful comparison of the three new Kindle devices, including a table for ease of comparison: Â “Amazon Kindle Touch 3G vs. Kindle Touch vs. Kindle“